Privacy Policy

When you respond to one of our ads (for example on Facebook or Instagram) or fill out one of our landing-page forms about insurance, we collect what you give us, such as:

• your name, phone number, email address and mailing address (city, state, ZIP);
• information about the coverage you want, such as your age or date of birth range, gender, coverage amount, beneficiary, tobacco use, military / veteran status, household size, preferred language, or (for commercial truck insurance) your company, DOT number, number of trucks, cargo and current insurer;
• a record of your consent: the consent wording you agreed to, the date and time, the web page, and your IP address.

We may also receive information about you from the ad platform you used to submit a form (for example Facebook Lead Ads), which passes along the details you entered.

When you submit a form, you agree that licensed insurance agents may contact you at the phone number and email you provided — including by autodialed or prerecorded calls and text messages — about the insurance products you asked about. Consent is not a condition of purchase. Message and data rates may apply. You can withdraw your consent at any time (see section 7).

Our business is connecting consumers with licensed insurance agents. We use your information to:

• share it with — and sell it to — independent licensed insurance agents and agencies who buy leads from us, so they can contact you with quotes;
• check for duplicates, fraud and errors;
• keep a record of your consent and of any opt-out request; and
• improve our ads and forms.

Depending on the option an agent buys, your information may go to one agent (exclusive), to several agents (shared), or, after it is about a month old, to additional agents (aged). If the form you filled out names a maximum number of agents (for example “up to 3”), we never share your information with more agents than that in total. Each agent who buys your information is responsible for how they use it and for honoring your requests not to be contacted. Agents agree in our Terms of Service not to resell your information.

When you create an agent account, we collect your name, email, password (stored only in a scrambled, hashed form), agency, phone, the states where you are licensed, the lead types you want, your delivery preferences, and your order and lead history. Payments are handled by a third-party payment processor; we don't store full card numbers.

We use agent information to create and secure your account, deliver the leads you buy (on screen, by download and by email), process payments, provide the bad lead guarantee, send service messages, prevent fraud, and enforce our Terms. We don't sell agents' personal information.

Our site uses a cookie to keep agents logged in and to remember cart contents. We may also use analytics tools to understand how visitors use our site and forms.

We advertise on Facebook / Instagram and may use the Meta (Facebook) Pixel and similar tools on our landing pages. These tools collect information such as pages viewed, form submissions, browser and device details and IP address, so we can measure our ads and show ads to people who may be interested. Meta and other ad platforms use this information under their own privacy policies. You can manage ad preferences in your Facebook settings, block third-party cookies in your browser, or use industry opt-out tools such as optout.aboutads.info.

Besides selling consumer leads to agents, we share information only with service providers who help us run AgentFuel (such as hosting, database, email delivery, analytics and payment processing), when required by law or to protect rights and safety, or as part of a sale or transfer of the business.

If you no longer want to be contacted about insurance, submit our Do Not Contact Me form or email leads@agentfuelleads.com with your name, phone number and email. We will stop selling your information, mark it “do not contact” for agents who already bought it, and aim to process your request within 10 business days. Because agents run their own businesses, please also tell any agent who calls you to stop — they are required to honor your request. You can also reply STOP to text messages and register your number at donotcall.gov.

Depending on where you live (for example California, Colorado, Connecticut, Virginia, Utah, Texas and other states with privacy laws), you may have the right to:

• know what personal information we have about you and how we got, used and shared it;
• get a copy of your information;
• correct information that is wrong;
• ask us to delete your information;
• opt out of the sale or sharing of your information, and of targeted advertising; and
• not be treated differently for using these rights.

To make a request, email leads@agentfuelleads.com with the subject “Privacy request” and include your name, phone and email so we can find and verify your information. You may use an authorized agent to make a request for you. We will respond within the time the law requires (generally 45 days). If we deny your request, you may appeal by replying to our response. We may keep information we are required to keep by law — including a record of your consent and your opt-out request, so we can keep honoring it.

We keep consumer lead information and consent records for as long as needed to provide our service and to show that consent was given — generally up to 5 years after we collect it, because consent records may be needed to answer legal claims. Opt-out requests are kept as long as needed to keep honoring them. Agent account information is kept while the account is open and for a reasonable time afterward for legal, tax and accounting reasons. We then delete or de-identify it.

We use reasonable safeguards, such as encrypted connections (HTTPS), hashed passwords and access controls. No system is perfectly secure, so we can't guarantee absolute security.

AgentFuel is not for children. We do not knowingly collect information from anyone under 18. If you believe a child has given us information, email leads@agentfuelleads.com and we will delete it.

We may update this Privacy Policy. When we do, we'll change the “Last updated” date above, and for significant changes we may give additional notice.

AgentFuel · Orangeville, Utah · leads@agentfuelleads.com